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The disadvantage in Burk's survey is that reports on donors say they will do, this is not on what they certainly do. Burk partnered with 40 not-for-profit organizations to be with her research. But she didn't ask them if their direct mail programs are growing or shrinking. Instead, she surveyed 22,000 donors from these organizations, and asked these donors to see think of direct send.
Support & Training Mainframe. A lot of companies come up short. Does the company have support staff in place, people you can talk with than the sponsoring rep? Do they have a forum where questions and solutions are documented? Stay with it very expensive to learn through trial and error. 99% who try an company fail as a result of lack of support and training.
Philanthropy adds to the common good of fellow human beings. It is sharing their suffering by contributing anything to the cause- money, goods, or personal engagement.
In the classrooms and boardrooms in recent times we stress leadership, community building, diversity and opportunity in our curricula and business traditions. We labor under the undeniable fact that we can teach these concepts as intellectual imperatives. Well intentioned as that may be, communities are not born in white papers, in the classroom, through internships or with naming opportunities. They happen at the amount the individual, one-to-one, multiplied many times over. Towns are built and inhabited by individuals who walk - sometimes haltingly -- through life face-to-face, in stores, over counters, in pews and on the street. To state the obvious, it takes time and patience create a real one.
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